SALT LAKE CITY, UT – In reaction to references to Kyle Rittenhouse and Elijah Schaffer’s comment about drinking the “Best Coffee,” CIA Contractor, Evan Hafer, CEO of Black Rifle Coffee and his VP Mat Best, known as the Pete Best of Coffee, knew what they had to do.
Damage control. Hitting several nerves with their major customer base was just the beginning, they had to prove they felt horrible about the incident where a young man blew away Skinhead, Joseph Rosenbaum, to show they aren’t the bad people they thought their customer base and advertising targets were.
“The true hero is Rosenbaum,” said best, “What state Black Lives Matter than a big bald white guy with a German Name?”
This statement gave birth to the new RIP Brew where they showcase Rittenhouse’s victim on the bag.
The bold progressive move is bound to get one everyone’s good side as they mark a new business path of hating your customers that worked so well this past 10 years.

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